Thursday, October 28, 2010

Buy a Ticket for the Maestro or the Music?

"Reporting from an orchestra confab in Spain, Norman Lebrecht cites a new study from a London researcher that indicates that most people attend concerts because of a specific work or composer on the program, not necessarily out of loyalty to the maestro, orchestra or soloist. He calls these “negligible considerations at the point of purchase."
For the full story, please see Musical America.

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